A logo for the playfully named Blue Grape talent consultancy. The colours were set in the brief but otherwise this was a fairly open project.
Since the name is quite abstract in relation to the business this meant that the scope of the design was also very relaxed. The direction of course, was obvious and the grape idea made for a really fun logo mark.
Several iterations were explored with different treatments of the grape icon and various typeface styles but the client was very certain of their chosen style in the end. This was a very enjoyable project.